Rules of Typography
Part I
1. Insert only a single space after all punctuation.
2. Use proper em and en dashes where appropriate.
Part II
3. Use true quote marks and apostrophes.
Part III
4. Use a smaller point size for all-uppercase text.
5. Add letterspacing to capitalized text and small caps.
Part IV
6. Use oldstyle figures when available and where appropriate.
7. Use a slightly smaller point size for numbers (when Oldstyle numerals are not available).
Part V
8. Using boldface text sparingly.
9. Avoid using underlined text.
Part VI
10. Using the copyright, registered trademark and trademark characters.
11. Using the ellipsis.
Part VII
12. Decrease the size of the ballot boxes.
13. Consider using other characters beside bullets.